ASU license plate promotions

Various campaigns I led messaging development for to promote the sale of ASU license plates, including the Ride With Pride and Graduate With a Plate sweepstakes. This included paid media, print and a story published through ASU News.

For Ride With Pride, our Meta and LinkedIn ads achieved 1,768 clicks, demonstrating a strong penetration with a niche audience.

For Graduate With a Plate, our ads saw an above-average 2.09% CTR, indicated the content resonated strongly with our audience.