Excerpt:
Wondering whether to run paid ads on Pinterest?
It’s a fair question. For example, high income, educated households are twice as likely to use Pinterest than their counterparts.
That being said, 83% of the estimated 250 million Pinterest users have made a purchase through the platform.
If running paid ads on Pinterest makes sense for your audience, here’s how to drive performance:
- Create vertical ads
- Incorporate your branding
- Use a strong product focus
- Create seasonal ads
- Use callouts
- Include a clear CTA
- Choose relatable visuals
- Include description copy
- Match your ad to your landing page