I concepted and wrote copy for several national and international alumni communications. Many of this language was the first-of-its-kind in targeted communication toward specific segments — including Arizona State University alumni from Texas and California.
For our international alumni events in MENA and India, we saw high registrations as a result of our communciations. In MENA, our communications led to 118 registrants and in India, we drove more than 500 people to register for our events.